I'm a luxury fashion and lifestyle creative director and storyteller who is entrepreneurial, collaborative and strategic, with a proven track record of over 20 years of successfully launching and growing brands. Throughout my career, I've shaped creative vision, brand positioning, and storytelling for some of the most culturally influential names in publishing, fashion, and retail, including Condé Nast (Lucky, W), Hearst (Elle, Elle Girl, Bazaar), goop, Tradesy (acquired by Vestiaire), David Yurman, Tory Burch, Calvin Klein, Prada, and Gap.
My expertise spans creative direction, fashion direction, campaign concepting, photo art direction, voice and visual storytelling, team leadership, and management. Much of my work has been alongside founders and founder-led brands, helping translate their vision into compelling narratives that deepen relevance and drive growth. I’m often brought in at pivotal moments—when a brand is scaling, evolving, or navigating a new chapter—and needs a senior creative partner to facilitate this.
Creative direction and storytelling is at the core of what I do. I develop the creative vision, brand expression, storytelling framework, messaging architecture, and content strategy that make a brand desirable and cohesive across every touchpoint. What distinguishes my approach is a holistic understanding of how brands work: how they look, how they speak, how they sell, and how they live in culture. I know how to identify relevant narratives, shape them with clarity, and tailor them to each platform so they connect with audiences and drive business results.
With deep experience across luxury and contemporary fashion, beauty, and lifestyle, I understand the ever-evolving dynamics of the market and how to help brands adapt thoughtfully across different platforms—remaining relevant without sacrificing what makes them distinctive in the first place.