I’m a luxury fashion and lifestyle creative director and storyteller who is entrepreneurial, collaborative and strategic, with a proven track record of over 20 years of successfully launching and growing brands. Throughout my career, I’ve shaped creative vision, brand positioning, and storytelling for some of the most culturally influential names in publishing, fashion, and retail, including Condé Nast (Lucky, W), Hearst (Elle, Elle Girl, Bazaar), goop, David Yurman, Tory Burch, Calvin Klein, Prada, Tradesy (acquired by Vestiaire), and Gap.
My expertise spans creative direction, fashion direction, campaign concepting, photo art direction, voice and visual storytelling, team leadership, and management. Much of my work has been alongside founders and founder-led brands, helping translate their vision into compelling narratives that deepen relevance and drive growth. I’m often brought in when a brand is scaling, evolving, or navigating a new chapter and needs a creative leader who understands and executes effective 360 marketing.